Rockstar

The Tentenublo Label Features Lighthearted Animated Shenanigans

By: Susan Keefe - Published: • References: calcco & lovelypackage
The Spain-based design firm Calcco created a fun and lighthearted label for the premium wine company Tentenublo. Tentenublo is a term used in Spain for centuries to describe the peal of bells that were supposed to ward off hail storms. To add a little endearing comedic fun to the brand, Calcco created an illustrated literal interpretation of the meaning of the wine's name.

The label features a cartoon bell chasing a worried-looking cloud away. Road Runner-eque swirls and dashes are added to give the characters a sense of movement and urgency. The composition is capped off with a single music note hovering over the chase scene. The wine's name is announced in simple, clean typography, so as not to distract from the cartoon drama above.

Fun-loving, humorous and simple, the Tentenublo wine label is reminiscent of Saturday morning cartoons. Stats for Kooky Cartoon Branding Trending: Older & Average
Traction: 2,507 clicks in 127 w
Interest: 2.4 minutes
Concept: Tentenublo
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: bloody wine branding, hand-drawn wine branding, and pinot noir with purpose.