Inspired by David Balley's early seventies images of Angelica Houston, the Temperley London pre-Fall collection 2010 embodies luxury for the jet setting 'It Girl.'

From billowy pastel gowns, to structured flirtatious minis, the impeccable draping and style creates a tailor-made look for the everyday fashionista.

Look for Temperley London's new lower-priced line that is about to launch called “Alice.” It inspired by socialites Alice Dellal and Georgia May Jagger.

Implications - Urban-based consumers live very fast-paced lifestyles and find little time for relaxation. These customers seek fashions that are appropriate for their many professional events, yet also prioritize comfort to make their days more relaxed. Companies can cater to these busy demographics by manufacturing loose-fitted fashions constructed from soft materials.