In a trend that is increasingly seizing the attention of advertisers and broadcasters, more teens are watching television without ever laying eyes on a TV set. In yet another blow to appointment television and the notion of captive audiences, tech-savvy young people are abandoning the system by using file-sharing programs such as BitTorrent to download unauthorized, commercial-free episodes of their favourite shows.
"You don't have time to come home and watch Desperate Housewives if you're at the library. If it's on your computer, you can watch it any time," said Ms. Gavloski, a 20-year-old marketing student at the University of Guelph.
While the practice is not new -- teens, as well as adults, have long been downloading music, games, movies and TV shows -- it is undoubtedly on the rise.
Teens Watching TV without going near a set
More Stats +/-
Top 30 Transportation Ideas in June
Immunity-Boosting Smoothie Mixes
Kid-Friendly Nutritional Shakes
Rebranded Fast Food Campaigns