The Upcoming Ted Running Shoe is a Collaboration by Reebok and BAIT

By: Christopher Magsambol - Nov 9, 2015
References: sneakernews & kicksonfire
The Ted running shoe has yet to be released, but a short 13-second teaser has been now making rounds all over the Internet. Although the Ted movies were huge hits, not many people expected the lovable cartoon bear to appear on a sneaker next. The teaser did provide some insight, including an image of the Reebok Instapump Fury, which will serve as the main silhouette of the piece.

The short clip utilizes the same type of humor as the TED movies, featuring the teddy bear seemingly releasing some air. The commercial goes on to show that TED was just adjusting the tightness and fit of his Instapump Fury sneaker. Collaborations between brands and pop culture icons is nothing new, but perhaps this partnership hints at a long term co-branding effort or maybe even a new movie.