Carlos Calderon
Potential
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Calvin Klein is targeting the young blogging and text messaging crowd with a new fragrance called CK in2u and a new social network called What Are You IN2?. The CK in2u bottle, designed by Stephen Burks and looks like Sake bottle The name is written in the shorthand of an instant message, a casual invitation to sex so immediate as to imply there was no time to spell it out: “in to you.”  So apparently Calvin Klein is seeking to re-create the success CK "One" for a new Generation of young people, they have termed technosexuals, who spend their lives in front of their computer and identify more with internet speak than with real words. It's going to be called "in2u" - referring to a text message commonly seen as a request for casual sex (really? do you guys use this?). I am not joking - the article is from the New York Times. And even better? Check out the awesome tag-line from the press material: "She likes how he blogs, her texts turn him on. It’s intense. For right now."
(community.livejournal)References: whatareyouin2, community.livejournal Filed In: |
Calvin Klein Targets Technosexuals with Blogger Inspired Fragrance IN2U
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