Calvin Klein Targets Technosexuals With Blogger Inspired Fragrance IN2U
Implications - The creative re-branding from Calvin Klein anticipates the same success as CK "One" for the new generation of social media obsessed youth, who are termed "technosexuals." 'In2u' plays on common text message slang and Internet speak with its name, and hopes to excite the attention of those who live their lives in front of the computer.Stats for Calvin Klein Targets Technosexuals with Blogger Inspired Fragrance IN2U Trending: Older & Mild
Traction: 5,851 clicks in 405 w
Interest: 4 minutes Concept: Calvin Klein Targets Technosexuals With Blogger Inspired Fragrance IN2U
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Segment: Neutral, 18-55 Comparison Set: 26 similar articles, including: time-lapse aging films, comical credit ads, and pant-focused editorials.