Reigning Champ’s Technical Apparel Was Inspired by the Sea to Sky Corridor

By: Riley von Niessen - Sep 20, 2016
References: shop.reigningchamp & highsnobiety
Reigning Champ, a Vancouver-based clothing brand, added to its selection of technical apparel with a line that draws from the Sea to Sky corridor -- a region that's also located in British Columbia.

In order to promote the fall and winter-ready technical apparel, Reigning Champ released a lookbook that highlights some of its most standout looks. Each of the images is marked by a dark grayscale filter, making the brand's lack of color in the clothing clear.

While made with athletic activities in mind, the technical apparel has a modern look that makes it great for everyday wear -- meaning that consumers can deflect the elements while staying stylish in the breathable pieces. In addition, Reigning Champ’s Fall/Winter 2016 collection can be layered for added warmth.