TASTEit Uses Blunt Branding for Promotion

By: Jamie Danielle Munro - Published: • References: behance.net & packageinspiration
For some graphic designers and branding experts, subtlety is the way to go, but other brands like TASTEit prefer to use a much more blunt approach. What could be more direct than using a name that tells consumers exactly what a company's intentions are?

Such is the case with the TASTEit identity from Italy, which is a great way to stand out from the competition and do something a bit different. The brand name itself is done in bold black letters against a white background in order to stand out. Colorblocking is also used on the base of the label to add that touch of brightness. Overall the main selling point for this food is the name of the brand itself: TASTEit. Stats for Consumption-Encouraging Packaging Trending: This Year & Buzzing
Traction: 1,275 clicks in 30 w
Interest: 2.2 minutes
Concept: TASTEit
Related: 69 examples / 53 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: cartoonish dog treat branding, minimalist pasta packaging, and teeth-baring box branding.