Environmental guilt-free travel and the comfort of avoiding scarce paid parking at your destination are two significant pros for commuting via public transit. This TARTA Gas Guzzler campaign introduces another which has the potential to seriously tip the scale when it comes to your choice conveyance from point A to point B.
Through these three print ads by the HART agency of Ohio, the Toledo Area Regional Transit Authority aims to emphasize the exorbitant cost, both financially and environmentally, of driving your car to work every day. The ads are essentially portraits representing three regular people, each here accused of consuming far too much gasoline. This TARTA Gas Guzzler campaign raises culpability and conjures consumer guilt through the careful placement of fuel tank caps plugged into the subjects' mouths. Maybe next time they'll take the bus?
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