Tape measures never seemed particularly impressive, at least not until this builder in a video called Tape Measure Masters was put on YouTube. The tape measure tricks featured here defy imagination.

The builder in the video is able to turn off a light switch, change a radio station, and even grab some keys off a table with his trusty tape measure. Watch the video above for more tricks from tape measure masters.

Implications - Consumers today are easily entertained by their peers that possess unusual or eccentric skills. Businesses that devote their efforts to exposing and showcasing the outlandish skills and expertise of different individuals will appeal to a wide audience. They will also develop a favorable reputation for providing original forms of entertainment.