Sneaker brand Onitsuka Tiger has created the world’s first Tansu shoe - a handcrafted wooden sneaker with hidden drawers inspired by the Japanese art of traditional chest-making.
The execution by Amsterdam Worldwide is the latest in the brand’s ‘Made of Japan’ campaign. The agency commissioned Tansu artists, Ogura Tansu Ten, to create a 4.5 foot long custom wooden cabinet in the shape of a sneaker.
The Tansu shoe will tour across Onitsuka Tiger’s European stores as well as featuring on marketing material.
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Onitsuka Tiger's Tansu Trainer
By: Daniel Glover - Published: Feb 3, 2010 • References: onitsukatiger