These Talking Adidas Sneakers Offer Words of Encouragement

By: Tia Clarke - Published: Mar 11, 2013 • References: artcopycode & psfk
These new Adidas sneakers have been created to talk and share a person's shoe activity on the Internet. The smart sneakers were created through a partnership with Google, Adidas and an interactive artist Zach Lieberman.

This creative shoe design showcases a modern form of advertising. The smart running shoe is packed with gadgets that track a person's movements and even offer words of encouragement and commentary. The comments from the shoe can be posted to such networks as Google+, or can be even used as real time advertisements. The shoe is also equipped with speakers so that the wearer can allow others to hear its comments.

This social media-integrated sneaker could be a useful device for people who are training to run in marathons, and feel like they could do with an extra morale booster. Stats for Ecouraging Activity-Tracking Shoes Trending: Older & Mild
Research: 418 clicks in 164 w
Interest: > 3 minutes
Concept: Talking Adidas Sneakers
Related: 68 examples / 52 photos
Segment: Males, 12-55
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