Apprentice

Nokia Introduces Idea of TV-Embedded Mobiles

By: Nigel Goodwin - Published: • References: cnn
Television viewing on mobile phones should be commonplace by 2008, at least in Europe and the US. This opinion was recently expressed by Nokia, the world's largest cell phone maker. Trials conducted in the past year have shown that consumers like the service and are willing to pay 5 to 10 euros per month for it.

"Excited by the prospects of a possible cash cow, the mobile and broadcast industries are keen to launch commercial services in Europe and the United States," reports CNN, "while South Korea already has them in operation."

"There are currently half a dozen mobile TV technologies which work in many different parts of the frequency band."

Because of this frequency variation, different countries will adopt mobile TV at different rates. Finland, France, Spain, Italy and the Netherlands are expected to adopt it commercially in the near future, while the process may take longer in other countries. Stats for Portable TVs Trending: Older & Average
Traction: 4,968 clicks in 458 w
Interest: 4 minutes
Concept: Portable TVs
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
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