This TagPoints Ad Shows Viewers How to Use Beacon Technology

By: Ady Floyd - Oct 27, 2015
References: ibtimes
This informative commercial simply explains how 'TagPoints’ beacon technology will aid consumers in their shopping experiences. Those who are new to beacon-powered shopping experiences will benefit from this short and succinct commercial.

The commercial begins by showing the viewer how TagPoints will automatically connect to the user’s phone when the user enters a store or shopping mall. The commercial then explains how the app-connected beacon technology will send notifications to the user's phone. When the user sees the notification, they can decide to view the real-time information or just ignore it. The ad provides labels to each part of the process, which allows the viewer to follow the step-by-step tutorial video in sequential order.

While the brand is aware that there are numerous other tools and sophisticated explanations for its beacon-powered loyalty platform, this commercial is a simple and easily understood guide. This ad allows viewers to grasp the concept of a seemingly complicated technology in a way that is clear and comprehensive.