The 'Ta-rae Lamps' by Design Virus are nothing close to traditional home lighting. When you first lay eyes on these lamps, they look like threads hanging from the ceiling. The word 'Ta-rae' simply means bunched up threads or string in Korean.
The colors for the 'Ta-rae Lamps' by Design Virus were specifically chosen to represent the "Seoul Colors." To turn on this lamp, all you have to do is pull on the thimble.
Implications - Products that have more than one purpose are popular among customers because of the economic efficiency of these items. Multi-purpose items are especially popular during times of an economic crisis because they offer customers many uses for the price of one item.
Stats for Revamped Thread Lighting
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Interest: 4 minutes
Concept: Ta Rae Lamps By Design Virus
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: glass jar lighting, braided lighting fixtures, and action figure lighting.
Revamped Thread Lighting
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