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Colorful T-Shirt Bouquets

Carhartt Created Unique Limited-Edition Bouquets for Mother's Day

For Mother's Day, workwear apparel brand Carhartt created limited-edition t-shirt bouquets that are arranged to look like roses. The bouquets are intentionally styled with an array of colors to mimic traditional flower arrangements and they help to supply recipients with gifts that are not only beautifully presented but practical too.

The t-shirts that can be found in the bouquets include styles such as the WK87 Workwear Pocket T-Shirt, the Cantaloupe Heather, the Ruby Heather and the Cobalt Heather. To emphasize that the gear is made for moms, the brand says that "customers will see a ‘work gear off limits (until tomorrow)’ message within the gift box, underscoring the importance of taking some well-deserved time off.”

SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 56%
Freshness 10%