Symrise & Sunner Aim to Boost Sustainable Pet Food Proteins in China
Grace Mahas — October 12, 2023 — Lifestyle
References: petfoodprocessing.net
In a strategic move to dominate the Asia-Pacific pet food market, global flavor and fragrance giant Symrise has partnered with China's leading poultry processor, Fujian Sunner Development Co., Ltd. (Sunner). This collaboration aims to provide the burgeoning Chinese pet food sector with sustainable, egg-based ingredients.
Sunner, a family-owned enterprise established in 1983, boasts approximately 350 chicken farms across China, producing an impressive 600 million chicken broilers annually. The brand's clientele includes the fast food, food manufacturing, and meat wholesale sectors.
This joint venture amplifies Symrise's foothold in the egg protein and ingredients domain, building on its previous acquisitions of IsoNova in 2019 and Schaffelaarbos in 2022. Under the partnership, Symrise will oversee the majority and operational management, collaborating with Sunner on the production and marketing of sustainable egg-based proteins. This alliance will also see the establishment of a new facility in China, with products being marketed under Symrise Pet Food’s Nutrios brand.
Sunner, a family-owned enterprise established in 1983, boasts approximately 350 chicken farms across China, producing an impressive 600 million chicken broilers annually. The brand's clientele includes the fast food, food manufacturing, and meat wholesale sectors.
This joint venture amplifies Symrise's foothold in the egg protein and ingredients domain, building on its previous acquisitions of IsoNova in 2019 and Schaffelaarbos in 2022. Under the partnership, Symrise will oversee the majority and operational management, collaborating with Sunner on the production and marketing of sustainable egg-based proteins. This alliance will also see the establishment of a new facility in China, with products being marketed under Symrise Pet Food’s Nutrios brand.
Trend Themes
1. Growing Demand for Sustainable Pet Food Proteins - The collaboration between Symrise and Sunner aims to tap into the increasing demand for sustainable, egg-based ingredients in the Chinese pet food sector.
2. Consolidation in the Egg Protein and Ingredients Domain - With the partnership, Symrise strengthens its presence in the egg protein and ingredients industry, leveraging its previous acquisitions and expanding its operational management.
3. Expansion in the Asia-pacific Pet Food Market - Symrise's joint venture with Sunner signifies a strategic move to dominate the Asia-Pacific pet food market by establishing a new facility in China and marketing sustainable egg-based proteins under its Nutrios brand.
Industry Implications
1. Pet Food Manufacturing - The collaboration between Symrise and Sunner presents opportunities for pet food manufacturing companies to capitalize on the growing demand for sustainable pet food proteins.
2. Poultry Processing - Sunner's leading position in poultry processing positions the company to explore and expand its production capabilities in the sustainable pet food ingredients segment.
3. Flavor and Fragrance - Symrise's partnership with Sunner allows the flavor and fragrance giant to tap into the lucrative pet food market and provide sustainable, high-quality ingredients with their expertise.
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