The LED placemats seem great if you aren't the greatest cook. Someone complains about the food, and you can respond with â€œWell, at least my placemat's light up.â€ You'll win the battle every time. And, at $24.99 for a set of two, it's cheaper than cooking lessons.
Implications - In today's consumption-hungry culture, consumers can often become bored and tiresome as generic products are ushered into the industry. A company or business can appeal to such individuals by taking a commonly used object and infusing it with a modern or contemporary twist. Companies will certainly benefit more by dispensing their energy on modifying or improving an object that already exists than working furiously to have it replaced.