Sylvania Creates LED Placemats For Starry Dining

By: Rachel Bowman - Published: Jun 6, 2009   Updated: Jun 20 2011 • References: sylvaniaonlinestore and ohgizmo
For all those times you've been stuck eating in the dark, Sylvania has you covered with their new LED placemat.

The LED placemats seem great if you aren't the greatest cook. Someone complains about the food, and you can respond with “Well, at least my placemat's light up.” You'll win the battle every time. And, at $24.99 for a set of two, it's cheaper than cooking lessons.

Implications - In today's consumption-hungry culture, consumers can often become bored and tiresome as generic products are ushered into the industry. A company or business can appeal to such individuals by taking a commonly used object and infusing it with a modern or contemporary twist. Companies will certainly benefit more by dispensing their energy on modifying or improving an object that already exists than working furiously to have it replaced.