Sylvania Creates LED Placemats For Starry Dining
Rachel — June 6, 2009 — Art & Design
References: sylvaniaonlinestore & ohgizmo
For all those times you've been stuck eating in the dark, Sylvania has you covered with their new LED placemat.
The LED placemats seem great if you aren't the greatest cook. Someone complains about the food, and you can respond with “Well, at least my placemat's light up.†You'll win the battle every time. And, at $24.99 for a set of two, it's cheaper than cooking lessons.
Implications - In today's consumption-hungry culture, consumers can often become bored and tiresome as generic products are ushered into the industry. A company or business can appeal to such individuals by taking a commonly used object and infusing it with a modern or contemporary twist. Companies will certainly benefit more by dispensing their energy on modifying or improving an object that already exists than working furiously to have it replaced.
The LED placemats seem great if you aren't the greatest cook. Someone complains about the food, and you can respond with “Well, at least my placemat's light up.†You'll win the battle every time. And, at $24.99 for a set of two, it's cheaper than cooking lessons.
Implications - In today's consumption-hungry culture, consumers can often become bored and tiresome as generic products are ushered into the industry. A company or business can appeal to such individuals by taking a commonly used object and infusing it with a modern or contemporary twist. Companies will certainly benefit more by dispensing their energy on modifying or improving an object that already exists than working furiously to have it replaced.
Trend Themes
1. LED Placemats - Opportunity for companies to create illuminated dinnerware that adds a modern touch to dining experiences.
2. Consumer Boredom - The trend of consumers seeking unique and contemporary twists on commonly used objects presents opportunities for businesses to innovate and capture market attention.
3. Product Modification - Rather than focusing on creating entirely new products, businesses can benefit from investing in modifying or improving existing objects to cater to consumer preferences and demands.
Industry Implications
1. Home Decor - Home decor industry can capitalize on the trend of LED placemats by designing and selling a range of illuminated dinnerware products.
2. Kitchen Appliances - Kitchen appliance manufacturers can explore integrating LED technology into their products, offering consumers more options for incorporating modern touches into their culinary experiences.
3. Crafts and DIY - Craft and DIY industry can provide materials and resources for individuals to customize their own LED placemats and other illuminated dinnerware, catering to the consumer desire for unique and personalized products.
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