Israeli artist Sigalit Landau has a wall-spanning film on display at the Museum of Modern Art (MoMA) in New York.
In the brilliantly random and totally creative work, Landau emerges from a coil of watermelons which are buoyant in the Dead Sea. The video installation, entitled the DeadSee, shows the artist floating in a spiral of watermelons until the coil unravels.
Implications - The juxtaposition of watermelons and a female body speaks to the nature-oriented consumer, but also anyone intrigued by sexuality and avant-garde design. Large-scale performance art and video installations will have enormous impacts on how marketers sell products. Consumers are attracted to events that disrupt public space and are visually intriguing.
Swimming Naked With 500 Watermelons
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