Prodigy

SweetBands ‘The Stache' is a Censored Display of Headband Devot

By: Regan Canie - Published: Sep 16, 2011 • References: sweetbandsapparel and adsoftheworld
The SweetBands ‘The Stache’ ads may be creatively blurred to prevent any x-rated imagery, but it’s more than obvious why this headband brand is about to take off.

‘The Stache’ campaign was created to promote the sporty and elasticated brainchild of creative agency thirtysevenclick. Hoping to appeal to a wide range of age groups, and in an attempt to avoid falling into a specific demographic category, the featured females go nude in various social settings except for one rockin’ mustache-adorned headband. 

The product may seem ordinary but what makes SweetBands revolutionary is the intelligent and laugh-out-loud humor of its branding. Despite the accessory being a novelty product, it’s bound to become a must-have for hot heads and the clothes-less campaign is mustachioed marketing magnificence.