The Dollyhouse Runway is a fashion show where Southern California Lolita clothing designers showcase their frilly collections, all captured by Damon Casarez in his latest series Sweet Lolita.
Differentiating itself from Gothic Lolita, this sweeter version is all about extremely girly frocks and cotton candy colors with big hair, big bows, and giant puffy skirts. The ribbon and lace concoctions created by the designers have the effect of making the women wearing them appear to change into young giggling girls, completely innocent and sweet. Casarez photographs all the behind-the-scenes action, showing a different side to this seemingly magical transformation.
In Sweet Lolita, Damon Cesarez shines a light on the backstage drama and the tremendous effort it takes to become a Lolita girl, and the excitement of girls getting all dressed up.
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Concept: Sweet Lolita
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Segment: Females, 12-55
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