Sweegen Launches Sweet Brazzein Flavoring as a Sugar Alternative
Kanesa David — April 24, 2023 — Lifestyle
References: sweegen & foodingredientsfirst
Sweegen's new offering, 'Sweetensify Flavors,' can be utilized in various products, including soft drinks, energy drinks, ready-to-drink cocktails, hard seltzers, chocolate, granola/cereal bars, and more. The innovative flavoring product contains low amounts of sugar, proteins such as brazzein and thaumatin II, and a precision fermentation process to achieve its rich, sweet taste.
The T1R3 receptor, which is connected to the experience of sweetness and umami, is directly affected by brazzein and other sweet proteins, which tend to interact with various taste receptors found on the tongue.
“Sweetensify Flavors will change how product developers think about reducing or eliminating sugar in beverages and foods. The flavor expression enabled by Sweetensify Flavors optimizes the sensory experience and enables a more sugar-like taste,” commented Casey McCormick, senior VP of global innovation at Sweegen.
Image Credit: Sweegen
The T1R3 receptor, which is connected to the experience of sweetness and umami, is directly affected by brazzein and other sweet proteins, which tend to interact with various taste receptors found on the tongue.
“Sweetensify Flavors will change how product developers think about reducing or eliminating sugar in beverages and foods. The flavor expression enabled by Sweetensify Flavors optimizes the sensory experience and enables a more sugar-like taste,” commented Casey McCormick, senior VP of global innovation at Sweegen.
Image Credit: Sweegen
Trend Themes
1. Sugar Substitutes with Brazzein - The brazzein-based sugar substitutes trend offers opportunities for companies to create healthier food and drink options while maintaining a satisfying sweet taste.
2. Precision Fermentation - The precision fermentation trend allows companies to create flavorings and other products with lower sugar content achieved through a process that also enhances taste.
3. Reduced-sugar Products - The trend toward reduced-sugar products creates opportunities for companies to offer healthier options to consumers who want to reduce their sugar intake without sacrificing taste.
Industry Implications
1. Beverage - The beverage industry can benefit from the brazzein-based sugar substitutes trend, as consumers look for healthier options in soft drinks, energy drinks, and alcoholic beverages.
2. Food - The food industry can utilize the precision fermentation trend to create healthier food options, such as granola bars and chocolate, with reduced sugar and enhanced taste.
3. Sweetener - The sweetener industry can capitalize on the trend towards reduced-sugar products, offering alternatives such as brazzein-based sweeteners to consumers looking for an alternative to traditional sugar.
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