The Swatch Spring/Summer 2012 Collection is Edgy

By: Courtney Scharf - Published: • References: swatch & nylonmag
The Swatch Spring/Summer 2012 collection is a wildly dynamic and aesthetically eye-catching group of timepieces.

Using unexpected inspiration from Hideaki Kawashima and Fafi graffiti, this watches are artist-approved and make a huge statement. Though some boast more of a minimalist Japanese influence, others are incredibly detailed and almost hypnotizing in design. Each piece is immensely different from one another, making this one of the most diverse watch collections to come out in a while. Better yet, these designs are still affordable, despite the fact that some fairly well-known artists took part in the project.

Offbeat, but in the best way possible, this bold design endeavor is bound to increase the cultural credibility of the watch brand. Stats for Graffiti-Inspired Timepieces Trending: Older & Warm
Traction: 5,899 clicks in 114 w
Interest: 3.5 minutes
Concept: Swatch Spring/Summer 2012
Related: 81 examples / 62 photos
Segment: Females, 12-55
Comparison Set: 30 similar articles, including: vintage linen timepieces, chic candy-like timepieces, and gender-specific wrist watches.