Swala's Food Products Were Designed Specifically for Runners

By: Mishal Omar - Apr 13, 2017
References: swala & packagingoftheworld
Swala is a sports nutrition brand based in Paris, France that enlisted the creative agencies Wisepack and Dragon Rouge to create the branding for its health-focused snacks.

The brand's products are formulated specifically for the purpose of enhancing runners' ability to run for as long and fast as possible. It offers sport bands that contain chocolate snacks, and sports bars that contain potent doses of fruits like raspberries and apricots that are intended to increase energy in those who use them.

Swala's packaging was designed to reflect the brand's purpose, featuring natural aesthetics with both earthy and vivid colors. The brand's logo comes in the form of a running deer – emphasizing its focus on physical fitness and health.