Shiseido Launches Sustainable Packaging for E-commerce Consumers
Grace Mahas — April 7, 2022 — Eco
References: corp.shiseido & globalcosmeticsnews
To offer e-commerce customers eco-friendly packaging options, Shiseido has introduced new eco-friendly alternatives. One option is the Eco-friendly Clear Bag, which is made from Polyvinyl Alcohol (also known as PVA), starch, glycerin, and water, and is considered a "green" plastic bag. The bag is biodegradable, water-soluble, compostable, environmentally safe, and also features eco-friendly printing.
Additionally, a new cushioning honeycomb wrap made of Kraft paper that is 100% recyclable is being used to replace bubble wrap inside the brand's e-commerce packaging.
With the new packaging options, Shiseido aims to create a plastic-free future. The brand commented on the new eco-friendly offerings, stating, “Brand Shiseido intensifies its goal to make the world a better and more beautiful place with a series of Sustainable Beauty Actions (SBAS).”
Image Credit: Shiseido
Additionally, a new cushioning honeycomb wrap made of Kraft paper that is 100% recyclable is being used to replace bubble wrap inside the brand's e-commerce packaging.
With the new packaging options, Shiseido aims to create a plastic-free future. The brand commented on the new eco-friendly offerings, stating, “Brand Shiseido intensifies its goal to make the world a better and more beautiful place with a series of Sustainable Beauty Actions (SBAS).”
Image Credit: Shiseido
Trend Themes
1. Eco-friendly Packaging - There is an opportunity to create sustainable and biodegradable packaging alternatives for e-commerce consumers.
2. Green Plastic Alternatives - There is an opportunity to develop new plastics that are environmentally safe and biodegradable.
3. Recyclable Cushioning Materials - There is an opportunity to create recyclable materials to replace traditional cushioning materials like bubble wrap.
Industry Implications
1. E-commerce - The e-commerce industry can adopt these new packaging alternatives to reduce the amount of non-biodegradable waste generated from packaging.
2. Beauty - The beauty industry can create eco-friendly versions of their packaging to align with the growing consumer demand for sustainability.
3. Packaging - The packaging industry can innovate and create new, eco-friendly materials to replace traditional non-biodegradable materials.
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