'MADE-BY Track & Trace' Garment Sleuthing System

By: Katie Cordrey - Published: May 24, 2009 • References: worldchanging &
MADE-BY Track & Trace is an affiliate labeling system that allows consumers to follow the manufacturing trail of their clothes. The brands affiliated with Amsterdam-based MADE-BY endeavor to encourage sustainable and ethical production practices, like using organic raw materials and providing good working conditions, in the fashion industry.

Site-available scorecards show the percentage of each brand’s collections that meet the production standards’ goals.

By going online and entering the Track & Trace label information, consumers can enter see who worked on bringing their clothes to life. The system tracks the entire process from materials harvest to sewing studio.

MADE-BY Track & Trace is the very first system to apply traceablity to the origin of clothes. Several online retailers are affiliates. There is a list on the MADE-BY site. Stats for Tracking Sustainable Fashion Trending: Older & Mild
Research: 7,929 clicks in 365 w
Interest: 4 minutes
Concept: Tracking Sustainable Fashion
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: intelligent insects, produce tracking, and consumer flour power.