Superstar

Infamous Cartoon Name-Drops Susan Boyle, Cementing Her Celeb Status

By: Marissa Brassfield - Published:   Updated: Jun 8 2011 • References: telegraph
"Britain's Got Talent" contestant Susan Boyle's celebrity status has officially been recognized, as this mention on 'South Park' demonstrates.

In the clip, Kyle reads aloud a goodbye letter from his little brother Ike, who's run away to become a pirate in Somalia. Ike cites the repeated mention of Susan Boyle's "I Dreamed a Dream" performance as one of his key reasons for running away.

Implications - The entertainment industry often references events that have occurred within entertainment news because it creates a sense of validation for its viewers. Those who understand a reference are on the in and those who don't understand a reference are out of the loop. Companies looking to utilize a similar strategy to attract customers can highlight their exclusivity to validate consumers who end up becoming clients.

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