Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,811 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,070 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,070 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,811 cutting edge ideas.

Durable Updated Lugged Footwear

Nike's Surplus Pack Gives Signature Models a Sturdy Rework

— October 6, 2020 — Fashion
Nike introduces the Surplus Pack featuring the signature Air Max 90 model as the base silhouette throughout the pack in multiple colorways. Notably, the standout different is the construction of the silhouette as it is made to be weatherproof in preparation for the harsher seasons to come.

The colorways option in either black, Cargo Khaki, or Desert and feature new updates that ensure durability. This includes the Tech Tuff mudguard which is waterproof in its membrane and the Cordura blend that strengthens the over and underlays. The toe is synthetic for additional protection with hidden pockets on the tongue for practicality. The sole unit gives traction through terrain with militaristic detail updates such as the tonal rope lacing system over the forefoot.

Image Credit: Nike
Trend Themes
1. Weatherproof Sneakers - Companies can explore innovative materials and construction techniques to create durable footwear that can withstand harsh weather conditions.
2. Tech-infused Fashion - Integrating technology into fashion items, such as waterproof membranes and hidden pockets, can offer practical benefits and enhance the overall user experience.
3. Militaristic Design Elements - Incorporating militaristic details like tonal rope lacing systems can add a unique and stylish touch to fashion products.
Industry Implications
1. Sportswear - Sports apparel brands can tap into the demand for weatherproof sneakers by integrating durable materials and advanced construction techniques in their footwear offerings.
2. Fashion Accessories - Fashion accessory brands can incorporate technological features, like hidden pockets, in their products to provide practical functionality while staying on-trend.
3. Outdoor Gear - Outdoor gear companies can draw inspiration from militaristic design elements to create fashion-forward products that appeal to adventure enthusiasts.
5.1
Score
Popularity
Activity
Freshness