Vans Has Teamed Up with Yusuke Hanai for a Surf-Inspired Collection
Malika Renee Butss — February 24, 2016 — Fashion
References: vans & chiclaunches
California-based Vans has called upon the creative talents of Japanese artist Yusuke Hanai for its surf-inspired collection. While Vans has planted itself as one of the major brands within skate culture, its latest collection is an ode to the popular water sport.
Hanai brings a freshness to the capsule collection that fits the lineup's sunny theme. The collection brings forth style, comfort and artistic aesthetics that are not only pleasing to the eye but also quite cultural. Created for the Spring 2016 season, the Vans x Yusuke Hanai collection features board shorts, reversible bucket hats, slip-on sneakers, tank tops, t-shirts and more.
The surf-inspired collection celebrates creative expression and art by making heavy use of surf culture influences.
Hanai brings a freshness to the capsule collection that fits the lineup's sunny theme. The collection brings forth style, comfort and artistic aesthetics that are not only pleasing to the eye but also quite cultural. Created for the Spring 2016 season, the Vans x Yusuke Hanai collection features board shorts, reversible bucket hats, slip-on sneakers, tank tops, t-shirts and more.
The surf-inspired collection celebrates creative expression and art by making heavy use of surf culture influences.
Trend Themes
1. Surf-inspired Apparel - Creative expression and art meet surf culture influences in apparel collections.
2. Collaborative Fashion Collections - Collaborations between fashion and creative talents from different industries lead to fresh and unique collections.
3. Cultural Design Aesthetics - Clothing design that features culturally significant aesthetics creates a unique selling point for fashion brands.
Industry Implications
1. Fashion Industry - Fashion brands that celebrate cultural design aesthetics and embrace collaboration with creativity of different industries disrupt the traditional fashion chains.
2. Surfing Industry - Surf culture influences capture the attention of fashion brands and lead to the creation of new fashion collections and products, disrupting the surfing industry.
3. Creative Industry - Collaborations between fashion and creative talents lead to new products in both industries, disrupting established trends and styles.
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