Hi-Tech Customizable Workspaces

The Surface Desk by We Are Your Studio Tailors to Individuals

As office spaces become more open amongst co-workers and even businesses, products such as the Surface Desk will be more prevalent. It is a sharable workspace that customizes to specific individuals once their tablet is connected to it. Essentially, the Surface Desk has an interface that displays everything from their work to their family portraits without compromising other people's data.

Designed by We Are Your Studio for Psfk's Future of Work, the Surface Desk encourages a nimble workforce that address rising real estate costs as well as the growing entrepreneur community. Not only does the Surface Desk adjust to people's digital needs, it also can be physically modified to better suit different heights and sizes.

The Surface Desk is also conveniently portable. It folds down flat and wheels on ball-bearing-tipped legs.

Sharable Workspaces
Opportunity for businesses to provide flexible workspaces that can be easily customized to individual preferences.
Workspace Personalization
Opportunity to develop products that allow individuals to personalize their workspaces, both digitally and physically.
Portable Office Furniture
Opportunity to create portable office furniture that can be easily transported and set up in different locations.

Industries Being Reshaped

Office Furniture
Companies in the office furniture industry can leverage the trend of customizable workspaces to design and produce innovative products.
Real Estate
Disruptive innovation opportunity for real estate companies to offer flexible shared office spaces that can be easily customized.
Technology
Tech companies can explore the trend of workspace personalization by developing innovative tools and interfaces for customizing digital workspaces.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 61%
Freshness 8%