Suppose Design Office Turns the Diesel Denim Gallery to a Nature Factory

By: Rachel Bowman - Published:   Updated: Jun 16 2011 • References: suppose.jp & archdaily
When creating the design for the Diesel Denim Gallery in Aoyama, Japan, design company Suppose Design Office used plastic pipes and created industrial trees that would run throughout the store, creating a 'Nature Factory.'

The 'Nature Factory' design by Suppose Design Office is a cool use for generally unseen pipes, making a cool industrial design that is both eco-friendly and artistic. Cool design for the Diesel Denim Gallery.

Implications - Capitalist societies are obsessed with productivity and efficiency, so oftentimes, utilities are designed functionally, but lack flair. Innovation is sparked in this particular example through abstract design of factory pipes. Corporations in industries which often overlook aesthetic design may enjoy increased popularity by reconsidering the current designs of their products.

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