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The Super Fertile Fall 2011 Murder Collection is Drop Dead Gorgeous

By: Souzan Michael - Published: • References: superfertile & lifelounge.au
Creative director, founder and designer of Super Fertile, Kali Arulpragasam, is known for her graphic and avant-garde creations. The brand's latest offering is its fall 2011 Murder jewelry collection.

The line is made up of gold, rubies, garnets and sapphires. Each piece is made to look like gunshot wounds, deep cuts, among other common and not-so-common injuries. The super-artistic collection by Arulpragasm (also known as musician MIA's older sister) is not just cool body art, but it also has a deeper meaning behind it.

Arulpragasam explains that she depicts violent imagery like "machine gun fire to the body, slashes, butchering and hacking of the throat, head and ears to portray the inhumanity around the world."

Previous collections from Super Fertile have revolved around themes of race, hunger, politics and money. Who would expect anything less from MIA's big sister? Stats for Shiny Murderous Accessories Trending: Older & Buzzing
Traction: 22,488 clicks in 166 w
Interest: 4 minutes
Concept: Super Fertile
Related: 112 examples / 86 photos
Segment: Males, 18-55
Comparison Set: 41 similar articles, including: chola jewelry campaigns, romantically rustic jewelry, and ethical tribal print fashion.