Coastal Citizen's Sun Glass balm is a new product that's multifunctional, vegan, cruelty-free and likened to "golden hour in a bottle." The new product from influencer Eva Gutowski is versatile and light-reflecting and it creates a luminous glow that locks in moisture. Made with all-natural and responsibly sourced mica, the product instantly highlights the high points of the face and body.
As a multifunctional product, Sun Glass has the potential to be worn on its own, under makeup, mixed into favorite makeup products or used to finish off makeup looks. The nourishing skincare balm formula is packed with skin-loving ingredients like mango butter, niacinamide and natural, antioxidant-rich extracts from ginseng, green tea, blackcurrant and acai.
Key Themes Behind This Trend
- Multifunctional Skincare Products
- There is an opportunity for the skincare industry to create more multifunctional products that combine skincare and makeup, offering consumers convenience and time-saving benefits.
- Light-reflecting Makeup
- The makeup industry can develop more light-reflecting products that offer a luminous glow, appealing to consumers who are looking for natural and effortless makeup looks.
- Responsibly Sourced Ingredients
- There is a growing trend towards sustainability and ethical sourcing of ingredients in the beauty industry, creating an opportunity for companies that prioritize these values to appeal to conscious consumers.
Where This Applies
- Beauty Industry
- There is an opportunity for the beauty industry to innovate the skincare and makeup products with more multifunctional, light-reflecting and sustainably sourced ingredients for conscious consumers.
- Natural Skincare Industry
- Natural skincare brands can leverage on the popularity of clean and natural ingredients to create light-reflecting and multifunctional products that appeal to conscious consumers.
- Influencer Marketing Industry
- Influencer marketing has proven to be an effective way to create hype and drive sales for new beauty products, giving influencers a prime opportunity to collaborate with brands in promoting multifunctional, light-reflecting and sustainably sourced products to their followers.
