The BlackBook 'Summer of Sam' Editorial is Edgy, Youthful & Urban
With hipster hairstyles and laid-back attitudes, the models featured in the 'Summer of Sam' editorial exude summer relaxation and enjoyment. These boys are ready for wherever this warm weather season takes them, from the beach to the diner to the skateboard park.
Implications - Consumers often focus on the feelings a product can provide them when deciding whether to invest their time and money. Businesses must market their products or services as able to provide clients with an experience that goes beyond mere functionality or practicality.