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Lightweight Chambray Shirts

Ledbury's New Summer Essentials Collection Offers a Variety of Styles

— June 6, 2018 — Fashion
Luxury menswear brand Ledbury released the new Summer Essentials Collection -- a range of perfect dress shirts to wear in warm weather.

The line features a variety of styles to ensure that there is something for everyone, with multiple colors and shapes. The Petersham Plaid shirt was designed to be the perfect patriotic print to sport at a barbecue or any other summer event. The Willinton Stripe short sleeve can keep any consumer cool for relaxing in the sun by the pool. Each shirt from the line features the brand's famous ultra-lightweight Wickford Chambray to provide a comfortable and polished look.

The Summer Essentials Collection from Ledbury is available online now, to freshen up any summer wardrobe while staying cool and comfortable.
Trend Themes
1. Ultra-lightweight Fabrics - Disruptive innovation opportunity: Develop advanced technologies for even lighter, more breathable fabrics in menswear.
2. Versatile Dress Shirts - Disruptive innovation opportunity: Create customizable dress shirts that seamlessly transition from office to casual events.
3. Summer Wardrobe Refresh - Disruptive innovation opportunity: Introduce subscription-based services that deliver curated seasonal clothing essentials to customers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality (AR) technology to enhance online shopping experiences for customers.
2. Textile Manufacturing - Disruptive innovation opportunity: Invest in sustainable fabric production methods that reduce environmental impact.
3. Personal Styling - Disruptive innovation opportunity: Utilize artificial intelligence (AI) algorithms to provide personalized style recommendations to customers.
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