This LRG x Suavecito Pomade Pays Tribute to Santa Ana, California

By: Charlotte Joyce Kidd - Nov 11, 2015
References: suavecitopomade & hypebeast
This LRG x Suavecito Pomade is a unique collaboration that pays tribute to both brands' origins in Santa Ana, California.

LRG, which stands for Lifted Research Group, is a streetwear brand based in Orange County, California. For its most recent collaboration, it teamed up with men's grooming products manufacturer Suavecito to create this vivid green pomade. The branding and label design of the LRG x Suavecito Pomade is inspired by the designers' shared hometown of Santa Ana.

It features a graffiti-like logo on a brick background, with a bright splash of kelly green to reflect the unusual color of the signature Suavecito pomade inside. The men's premium grooming product comes in firme and original hold. The LRG x Suavecito pomade collection also includes a co-branded t-shirt.