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This is Hard Graft’s brilliantly simple, handmade New High collection to embrace all your daily necessities, from your Macbook, iPhone and iPod to magazines, documents and camera. It’s a seat belt-like parachute support for your gadgets that doubles as a modern version of man’s purse. Perfect for everyone.

The collection ranges from The Y MacBook sleeve, U moleskin case for the large planners, U add-on pouch with a single snap closure keep your cables, passport, charger, camera, to a Y phone case. Just check out the photos above.

New High is elegant, merging past and present. Made of 100% pure new wool felt, it’s sturdy yet soft, water repellent, shock-absorbing and environmentally friendly. It has a carefully selected, beautiful patina and skin structure which matures over time. It uses the brilliant slogan, “You lose what you don’t hold”.