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Stupid Names Get Attention Edit
Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBig

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Stupid Names Get Attention - Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBig
Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBig
 Published: Aug 29, 07
Comments: 1 Views: 3,114

According to the LA Times, “Naming a company is far more difficult than naming a child. The name needs to sound snappy, separate its young company from the pack, and provide a unique Web address. ‘Old-school ideas about sounding trustworthy or sounding big are not as important as they used to be,” said Burt Alper, co-founder of Catchword Branding in Oakland, which has helped companies pick such names as Vudu (makes a device for watching videos) and Promptu (creates voice-recognition products). “Now, it’s about sounding different and standing out from the crowd.’”

 One approach is whimsy: picking a name that seems inspired by Dr. Seuss. If the late author were to tell a story about Internet start-ups, he could pit Qumana and Qoosa (blog editing and Web browsing) against Tagtooga and Tendango (both social networking). Peace would be brokered by Ooma (Internet phone calling). BooRah (restaurant reviews) would hiss, then cheer. Lala (music sharing) would sing. Call it the Google effect. Thanks to the successful Internet search company with the goofy name, entrepreneurs feel no shame telling people they work for ItzBig (career networking) or asking venture capitalists to invest millions of dollars in Picaboo (a website for ordering custom photo books). Who needs the gravitas of an International Business Machines or a General Electric? (latimes)

References:  latimes,

Filed In:  bizarre,  branding,  jargon,  marketing,  pop culture,  unique








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FOUR WAYS TO REACT: vote, favorite, add more examples of Stupid Names Get Attention or comment about Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBig.

Martin Hirsch on Apr 2, 09  0 Trends   2 Comments
To each his own. Strange names don't evoke any sort of 'real' benefit if you ask me. Sure, some companies may survive the ridicule of grade school name calling but you know darn well the other kids still snicker behind their back.
Martin Hirsch on Apr 2, 09  0 Trends   2 Comments 0


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Stupid Names Get Attention