Rookie

Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBig

By: rubinlee - Published: • References: latimes and latimes
According to the LA Times, "Naming a company is far more difficult than naming a child. The name needs to sound snappy, separate its young company from the pack, and provide a unique Web address. 'Old-school ideas about sounding trustworthy or sounding big are not as important as they used to be," said Burt Alper, co-founder of Catchword Branding in Oakland, which has helped companies pick such names as Vudu (makes a device for watching videos) and Promptu (creates voice-recognition products). "Now, it's about sounding different and standing out from the crowd.'"