New Era Partners with Studio Ghibli On a New Hat Collection
Kanesa David — February 21, 2024 — Fashion
References: neweracap & lifestyleasia
Spirited Away and New Era have joined forces for an exciting new collection featuring the beloved character, No Face, as the focal point. This collaborative venture introduces seven distinct hats and a stylish backpack, offering diverse options to suit individual preferences and styles.
Among the collection's highlights is New Era's iconic 59Fifty cap, showcasing intricate embroidery of No Face and the Spirited Away Japanese title. Additionally, the 9Fifty cap features Boh in his mouse form, Yu-Bird, and the emblem of the Aburaya bathhouse.
Elsewhere, New Era offers the 9Twenty silhouette, while other Spirited Away characters appear on various New Era silhouettes, such as the 9Forty A-Frame featuring adorable soot sprites and the 9Thirty showcasing Haku's dragon form chased by shikigami paper servants. The collection finishes with the No Face bucket hat and the Spirited Away x New Era collaboration daypack.
The highly anticipated collection will be available online starting at 9 a.m. HKT on February 21, with international shipping options available to fans worldwide.
Image Credit: Studio Ghibli, New Era
Among the collection's highlights is New Era's iconic 59Fifty cap, showcasing intricate embroidery of No Face and the Spirited Away Japanese title. Additionally, the 9Fifty cap features Boh in his mouse form, Yu-Bird, and the emblem of the Aburaya bathhouse.
Elsewhere, New Era offers the 9Twenty silhouette, while other Spirited Away characters appear on various New Era silhouettes, such as the 9Forty A-Frame featuring adorable soot sprites and the 9Thirty showcasing Haku's dragon form chased by shikigami paper servants. The collection finishes with the No Face bucket hat and the Spirited Away x New Era collaboration daypack.
The highly anticipated collection will be available online starting at 9 a.m. HKT on February 21, with international shipping options available to fans worldwide.
Image Credit: Studio Ghibli, New Era
Trend Themes
1. Anime-inspired Fashion - Exploring unique collaborations between entertainment and fashion brands to create exclusive merchandise collections with beloved characters.
2. Embroidered Hat Designs - Showcasing intricate embroidery techniques on headwear products to capture the essence of popular animated characters in a stylish and creative manner.
3. Limited Edition Capsule Collections - Creating buzz and excitement among fans by releasing exclusive and limited-edition merchandise collections featuring iconic characters from popular franchises.
Industry Implications
1. Fashion Retail - Exploring new opportunities for fashion retailers to leverage partnerships with entertainment brands and create unique and engaging merchandise collections for niche audiences.
2. Embroidery Industry - Harnessing innovative embroidery techniques and technology to cater to the growing demand for customized and intricately designed headwear inspired by popular culture.
3. E-commerce Platforms - Capitalizing on the trend of limited edition collaborations to drive online sales, expand customer base, and offer exclusive merchandise to a global audience of enthusiasts.
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