Vans Launches the Stressed Pack of Pre-Dirtied Sneaker Models
Vans' Vans Vault premium line of shoes introduces a new iteration of the Vans Vault OG Old Skool LX sneaker model with the Stressed Pack. It is essentially a worn-in iteration of the familiar design that is available in Japanese markets. The shoes get a color palette that blends together hues of white with navy and STV navy across the upper along with a black and white option.
The shoes' 'Stressed' iteration is to imply that the shoes have been worn for years, creating the purposeful weathering that accents the uppers. It also details the shoelaces, the outsoles, and more to create a pre-loved look. It is packed in a Vans Vault shoe box that is detailed with splattered black paint.
Image Credit: Vans
The shoes' 'Stressed' iteration is to imply that the shoes have been worn for years, creating the purposeful weathering that accents the uppers. It also details the shoelaces, the outsoles, and more to create a pre-loved look. It is packed in a Vans Vault shoe box that is detailed with splattered black paint.
Image Credit: Vans
Trend Themes
1. Pre-worn Footwear - The trend of offering pre-worn footwear is gaining popularity among fashion brands with a focus on nostalgia and uniqueness.
2. Premium Line of Shoes - Offering a premium line of shoes can be a disruptive innovation opportunity for fashion brands to cater to a luxury market segment.
3. Japanese Market Exclusive Products - Creating Japanese market exclusive pre-worn footwear models can be a disruptive innovation opportunity for fashion brands to tap into a niche market segment.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of pre-worn footwear to provide a unique customer experience and cater to a wider range of market segments.
2. Luxury Goods Industry - The luxury goods industry can expand its offerings by introducing premium pre-worn footwear as a disruptive innovation opportunity.
3. Sneaker Industry - The sneaker industry can experiment with offering pre-worn or distressed versions of popular sneaker models to cater to a new market segment and provide a unique customer experience.
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