The OriginTrail App Traces Where Store-Bought Food Comes From

By: Misel Saban - Mar 10, 2016
References: origin-trail & foodbev
Helping consumers see where their store-bought food comes from is the OriginTrail app, designed to provide users with information that traces the food back to the farm it was made on. This is ideal for consumers looking to ensure the food they purchase is ethically made, well-treated or produced to a certain quality standard before purchasing.

OriginTrail is a platform that offers transparency into the supply chain of food manufacturing, allowing consumers to see where their products originated from prior to purchasing and consuming. This is ideal for users interested in the authenticity of their products as well as how they are made as a buying breaking point. Shoppers can scan the barcodes on the food products to gain access to the trail of origin to the product's inception.