Building a gingerbread house is the holiday dessert convention, but these Stockholms Stadsmission billboards promote thinking outside of the proverbial white-picket-fenced box.
Recognizing that some people live in trailers or are homeless, living under bridges or on benches, the Stockholms Stadsmission billboards encourage compassionate gift-giving to those who live cold and exposed at Christmas. Posted in public transit stations, this campaign collects text-sent donations for those in need.
Stats for Vagrant Gingerbread Homes
Trending: Older & Warm
Research: 31,432 clicks in 280 w
Interest: 4 minutes
Concept: Stockholms Stadsmission Billboards
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
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