Warner Records Partners with Bose to Launch Free 'Stickmen' NFT Colelciton
Niko Pajkovic — July 13, 2022 — Tech
References: warnerrecords & musicbusinessworldwide
Warner Records UK has partnered with audio electronics brand Bose to launch a 'Stickmen' NFT collection consisting of 5,000 audio-visual artworks. According to the company, the new collection will be given away for free to customers that have purchased a new Bose product.
When purchasing a Bose product, customers will receive a unique Stickmen Toy, all of which come with their own custom "track" that is algorithmically produced and features a combination of sound effects, bass lines, and melodies. All of the tracks are produced by the music group The Stickmen Project, who have collaborated with notable artists such as The Chainsmokers, Armin van Buuren, and Calum Scott.
“NFTs present a powerful extension of the artist-to-fan relationship, giving people the opportunity to invest in an artist’s future success and providing them value along the way. We’re proud to be the first major label providing collectors with authentic and meaningful ownership of the underlying audio-visual copyright, free to collectors," said Seb Simone, Vice President, Audience & Strategy at Warner Records.
Image Credit: Warner Records
When purchasing a Bose product, customers will receive a unique Stickmen Toy, all of which come with their own custom "track" that is algorithmically produced and features a combination of sound effects, bass lines, and melodies. All of the tracks are produced by the music group The Stickmen Project, who have collaborated with notable artists such as The Chainsmokers, Armin van Buuren, and Calum Scott.
“NFTs present a powerful extension of the artist-to-fan relationship, giving people the opportunity to invest in an artist’s future success and providing them value along the way. We’re proud to be the first major label providing collectors with authentic and meaningful ownership of the underlying audio-visual copyright, free to collectors," said Seb Simone, Vice President, Audience & Strategy at Warner Records.
Image Credit: Warner Records
Trend Themes
1. Audio-visual NFT Concerts - Concerts can be recorded and turned into unique audio-visual NFTs that fans can purchase and own, creating a new revenue stream for artists and labels.
2. Algorithmic Music Production - Artists can use algorithms to produce customized music tracks for fans based on their preferences, providing a personalized listening experience and increasing fan engagement.
3. Free NFT Giveaways - Brands can offer free NFTs as a promotion for their products, generating buzz and attracting customers while also providing value to collectors.
Industry Implications
1. Music Industry - Music labels can explore NFTs as a new way to monetize music and provide fans with unique ownership experiences.
2. Consumer Electronics Industry - Consumer electronics brands can partner with music labels and artists to offer exclusive NFTs as a value add to customers purchasing their products.
3. Art and Collectibles Industry - NFTs can create a new market for audio-visual art and collectibles, attracting collectors who value the unique ownership experience offered by blockchain technology.
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