Iconic Apple Products
From personal computers dating back to the 1980s to sleek computer monitors of more recent times, it's clear that Jobs has always kept close to his company's items. The Steve Jobs Patents even include a glass stairway that appears in major Apple stores.
The Steve Jobs Patents series is definitely worth checking out if only to get a glimpse into the work of a man who so greatly influences the definition of our generation.
Implications - Consumers look for ways to stay close to their favorite products. Integrating identities with items attracts more shoppers due to the emotional connection it creates. In order to increase the amount of interest on the market, a company could focus on this idea of a deeper meaning with all of their designs.