Superstar

The Stella McCartney Lingerie Line Plays It Safe

By: Katherine Vong - Published: • References: wwd & pipeline.refinery29
The latest Stella McCartney lingerie line indicates a new direction for lingerie—and it’s not what you’d expect. Rather than super sultry, body-baring pieces that will add more sizzle to the bedroom than you can handle, McCartney’s line-up includes a rather safe collection of delicates.

With names that refer to women caught in “cheeky situations,” the Stella McCartney lingerie collection includes pieces like the ‘Eva Scampering’ chemise and ‘Ines Sneaking’ crepe bra, which are in general pretty, satin-y styles that cover a lot more than they show and which The Pipeline describes as “more Granny than sexy.” Stats for Granny Lingerie Trending: Older & Warm
Traction: 18,818 clicks in 254 w
Interest: 4 minutes
Concept: Granny Lingerie
Related: 82 examples / 63 photos
Segment: Females, 18-55+
Comparison Set: 30 similar articles, including: miniature military jackets, laid-back lingerie, and victorian autumn fashion.