Stefan Armbruster Channels Paparazzi While Shooting Patrick Kafka
Stefan captures Kafka taking a smoking break on the roof of a building; however, the images are taken from a distance with the subject seemingly unaware he is being photographed.
Implications - These candid captures offer consumers a sense of naturalism as the model is presented in an unexpected manner. Many consumers are disinterested in seeing contrived photo shoots and desire a sense of authenticity. Companies can benefit from this by offering a genuine marketing take when trying to publicize their material.