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'Everything is Amazing and Nobody is Happy' by Norse Projects

By: Jessica Marcel - Published:   Updated: Jul 18 2011 • References: goodhoodstore & pan-dan.blogspot
British design company Norse Projects has created a shirt that combines optimism and pessimism in equal amounts. The slogan reads 'Everything is amazing and nobody is happy.' It's sad but true; we're surrounded by amazing things but nothing ever seems to be enough.

For this shirt, the glass isn't half full, and it isn't half empty...it just is. You can buy the shirt from Norse Projects on the GoodHoodStore website.

Implications - Current media moguls are encouraging their followers to embrace their individual styles rather than conforming to the crowd. These consumers seek products that will voice their opinions and values through atypical and rare designs. Companies can appeal to expressive demographics by manufacturing products with these qualities.

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Concept: Statement Shirts
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: shredded crop tops, water spill camouflage fashion, and nes-inspired hangers.