'Rent-A-Minority' is a humorous new service that sends a powerful message about diversity. In light of the recent controversy surrounding '#OscarsSoWhite,' this fake service serves as a reminder that there is a need for greater diversity in the workplace, as well as in Hollywood.
Rent-A-Minority is the brainchild of Arwa Mahdawi, who initially created the site as a way to combat "the surface-level manner in which diversity issues are often dealt with." The site itself promotes a fake service that offers companies the chance to temporarily hire people of color without making institutional changes to their organization. The site cleverly plays on stereotypes such as the 'cheerful woman of color' or the 'intellectual black guy' and even includes mock testimonials.
Although the service is not real, Rent-A-Minority sends a powerful message about the shallow ways companies tackle diversity issues and the pressing need to foster a true culture of inclusion.
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