State Bicycle Co. Launched a NASA-Printed Athletic Clothing Line
Riley von Niessen — January 27, 2021 — Lifestyle
References: state-bicycle.echoscomm
Cyclists can now get their hands on a full range of NASA apparel from State Bicycle Co. so that they can feel like they're shooting off into space on their next ride.
The line spotlights a full range of cycling apparel, including a variety of jerseys, a bib, and a reflective jacket that's perfect for nighttime rides. When designing the collection, State Bicycle Co. sought to make each piece reminiscent of NASA's spacefarers and their exploits, and states that "Your gear will [make you] look like you just stepped out of the SpaceX Starship, ready to ride for miles."
In addition to the apparel, the company launched a selection of bike accessories to round out the space theme, featuring a multicolored oil slick stem, seat post, handlebar, and bottle cage.
Image Credit: State Bicycle Co.
The line spotlights a full range of cycling apparel, including a variety of jerseys, a bib, and a reflective jacket that's perfect for nighttime rides. When designing the collection, State Bicycle Co. sought to make each piece reminiscent of NASA's spacefarers and their exploits, and states that "Your gear will [make you] look like you just stepped out of the SpaceX Starship, ready to ride for miles."
In addition to the apparel, the company launched a selection of bike accessories to round out the space theme, featuring a multicolored oil slick stem, seat post, handlebar, and bottle cage.
Image Credit: State Bicycle Co.
Trend Themes
1. Space-themed Apparel - The trend of incorporating space-related designs and themes into clothing and accessories to create a unique customer experience.
2. Reflective Cycling Wear - The trend of incorporating reflective materials into cycling wear to improve visibility and safety during nighttime rides.
3. Customized Cycling Accessories - The trend of offering personalized and unique bike accessories that cater to individual customer preferences.
Industry Implications
1. Cycling Apparel - Traditional and online retailers of cycling apparel can incorporate space themes and reflective materials into their product lines to cater to a growing market.
2. Sporting Goods - Sporting goods manufacturers can expand their product offerings to include space-themed and customized bike accessories to appeal to recreational and professional cyclists.
3. Marketing and Advertising - Marketing and advertising agencies can help companies incorporate unique and creative themes into their product lines, such as space-related designs for cycling apparel and accessories, to attract new customers and increase sales.
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