The Starve a Vampire Red Cross Campaign is Genius Marketing

By: Jacqueline Parrish - Published: Oct 28, 2009   Updated: Jun 7 2011 • References: redcross.org and telegraph
Someone at the Red Cross came up with a genius marketing scheme when they cleverly aligned themselves with The Vampire Diaries television show to encourage people to “Starve a vampire Donate blood.”

The starve a vampire Red Cross campaign features special vampire-themed blood donating kiosks where contributors can munchk on themed snacks and refreshments as well as watch the popular television show on a monitors.

Implications - Charities such as the Red Cross have the ability to capitalize on pop culture's current hits (i.e. Starve a Vampire). By doing this, they can draw attention to themselves and have consumers perceive the company as hip and in-tune with the popular topics of society today.