Starbucks' Valentine's Day Tumblers Arrive in Unique Styles
Ellen Smith — January 27, 2018 — Lifestyle
References: starbucks.co.jp & hypebae
Starbucks' Valentine's Day tumblers have arrived just in time for the love-filled holiday, offering consumers a colorful vessel to carry their hot beverages.
Arriving in two different styles, these containers present the perfect alternative to the traditional coffee mug. Both adorable and environmentally conscious, these re-usable tumblers serve as an ideal gift for a loved one, or as a special treat to yourself. Following the Valentine's Day theme, these all-pink carriers are embossed with printed hearts that vary in shape and size.
This offering from Starbucks follows the drink brand's release of a similarly colored pink tea latte. Perfect for year-round use, or for a seasonal alternative, these Valentine's Tumblers are sure to appeal to the sentimentalist.
Arriving in two different styles, these containers present the perfect alternative to the traditional coffee mug. Both adorable and environmentally conscious, these re-usable tumblers serve as an ideal gift for a loved one, or as a special treat to yourself. Following the Valentine's Day theme, these all-pink carriers are embossed with printed hearts that vary in shape and size.
This offering from Starbucks follows the drink brand's release of a similarly colored pink tea latte. Perfect for year-round use, or for a seasonal alternative, these Valentine's Tumblers are sure to appeal to the sentimentalist.
Trend Themes
1. Valentine's Day-themed Drinkware - There is an opportunity for novelty themed drinkware to be released in time for different holidays or events e.g. Easter, Halloween, Christmas or even sporting events such as the Super Bowl or Olympics.
2. Eco-friendly Drinkware - The emphasis on sustainable products is growing in popularity. There is a large opportunity for brands to capitalize on this market by producing eco-friendly drinkware.
3. Customized Tumblers - Consumers love personalized products. Brands can offer personalized tumblers with names, initials or even unique designs, giving them a sense of exclusivity and individuality.
Industry Implications
1. Food and Beverage - This industry can produce and/or sell themed drinkware, adding an extra element of fun and excitement to their products.
2. Retail and Merchandising - This industry can tap into the eco-friendly trend by selling sustainable drinkware options with ethical production practices.
3. Gifting and Personalization - This industry can offer customizable tumblers for gift giving or personalized merchandise, meeting consumers' growing demand for unique and individualized products.
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